Marketing Plans Serve As The Blueprints For Your Company...

According to Smallbusiness.chron.com (2016) â€Å"Marketing plans serve as the blueprints for your company’s sales strategy.† It also enables a business to provide details plan for the upcoming year so that they will be able to make changes to or evaluate the plan if the market changes. A marketing plan provides all the tactics that a business uses to achieve its objectives in order to gain results in sales. Marketing plan helps an organization to execute its marketing strategy and it also enables them to create services or products that will satisfy customers’ needs. Findings and Discussions Listed below are research findings on how to produce and evaluate a marketing plan for an organization. 1. Situation analysis is a good plan to start with a marketing plan as it enables an organization to know where the business is going and where the business is now (Smart Insights, 2016). 2. The Staff of Entrepreneur Media I. (2016) states that the next step in producing and evaluating a marketing plan is to â€Å"Describe your target audience.† By doing this a business will provide a small synopsis of its prospective customers. 3. By setting goals or objectives businesses will be able to know where they want the business to go or what they want to achieve from their marketing plan (Smart Insights, 2016). 4. Strategies and tactics are the how and what in the marketing plan. These enable a business to accomplish its goal and objectives as also how the business is going to reach itsShow MoreRelatedMarketing Mix Of Coconut Bliss1217 Words   |  5 Pagestheir business goals. Small and successful companies such as Coconut Bliss have achieved organizational goals by using 7P marketing mix in their marketing planning process. Other organizations such as US Ice Marsh Ice Cream, which are contemporary with Coconut Bliss, use the Marketing Partitioning Process to achieve their organizational goals. Marshfield continued the following ice-cream market segmentation process like initially; they define the organization s market, for example in the target marketRead MoreMK2 Marketing Services2746 Words   |  11 PagesMK2 SERVICES MARKETING COURSEWORK ASSIGNMENT QUESTION â€Å"Develop a service blueprint for an organization in the hospitality service industry of your choice† Development Steps; - Decide on the company’s service or service process to be blueprinted and the objective. - Determine who should be involved in the blueprinting process - Modify the blueprinting technique (if required) - Map the service as it happens most of the time. - Be sure customers remain the focus - Track insights thatRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreThree Year Golf Course Marketing Plan2531 Words   |  11 PagesRunning Head: THREE YEAR MARKETING PLAN GREEN-GO GOLF COURSE (GGGC) Mark R. Schneider Marketing Embry Riddle Aeronautical University Abstract A well-developed marketing plan is an essential blueprint for a business to attain the prime financial support and consumer base it requires in order for it to develop and grow. A marketing plan’s detailed structure allows manager’s to define the business’ marketing strategies in clear and in-depth formats that feature a precise roadmap to future growthRead MoreAdvertising Marketing Process4734 Words   |  19 PagesAdvertising and the Marketing Process Chapter Objectives When you have completed this chapter, you should be able to 1. Discuss and define marketing and how advertising relates to marketing strategy 2. Explain the marketing concept 3. Outline the four tools of marketing and explain advertising’s relationship to them 4. Describe the role of the advertising agency. Its organization and compensation methods. What is Marketing? * The American Marketing Association defines marketing as the processRead MoreThe Anatomy of Marketing Positioning Strategy, R. Brooksbank (1994)2955 Words   |  12 Pages10 MARKETING INTELLIGENCE PLANNING 12,4 The theory and practice of marketing positioning strategy. A Definition of Positioning Strategy In the words of Doyle (1983): Positioning strategy refers to the choice of target market segment which describes the customers a business will seek to serve and the choice of differential advantage which defines how it will compete with rivals in the segment. The Anatomy of Marketing Positioning Strategy Roger Brooksbank Marketing Intelligence Read MoreMystic Monk Coffee Case Analysis1874 Words   |  8 Pagesvisitors, a hermitage, and housing for 30 monks. Father Daniel Mary states, â€Å"We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the glory of God.† Since this development creates a financial need, the monks plan is to rely on the income from Mystic Monk Coffee and donations to pay for the $8.9 million ranch. With a company mission to sell quality coffee with a target market of the U.S. Catholic populationRead MoreCity Furniture and Mattresses Case Study2446 Words   |  10 PagesCity Furniture And Mattresses Executive summary City furniture and mattresses (CFM), is a company located at Toronto in Ontario, Canada. It serves as a home furnishing retail market CFM was launched in 2003 as a retail market. Different strategies have been used by Raajev to ensure that the furniture retail market is sustained. Internal factors are factors that involve the planning process of the management; these factors determine how a business will operate and can be controlled by the managementRead MoreSmall Business and Entrepreneurship Case Study10134 Words   |  41 Pagesbusiness 12 Chapter 4 MARKETING PLAN 4.1 Importance of marketing in business 13 4.2 Target Market 13 4.3 Marketing Mix 14 4.4 Marketing Plan of SM Digital Press Stationery Sdn Bhd 15 Chapter 5 Creating financial plan 5.1 Financial Plan 16 Chapter 6 Creating a winning business plan 6.1 Business Plan 19 Chapter 7 PRICING STRATEGIC 7.1 Pricing Strategy 23 Chapter 8 CHOOSINGRead Moresummer internship project on tata motors ltd.4224 Words   |  17 Pages–Line. It become difficult for the companies to retain the customers for longer time. So retain the Customer for longer time the marketer has to do only one things i.e. customer satisfaction .If Customer is fully satisfied by the product it not only rub the organization successfully but also Fetch many benefits for the company. They are less process sensitive and they remain customer For a longer period. They buy addition products overtimes as the company introduce related Produce related